The Nivea brand is one of the most recognized body-care brand in the world. It was founded a century ago, in 1911 by the Poland and later German company Beiersdorf after developing water-in-oil emulsifier Eucerit (“beautiful wax”) to combine fats with oil for longer period. Before the conventional skin cream composition was expensive and quickly became rancid. The new agent was devised by Dr. Isaac Lifschütz, who had spent years on elaborating the formula, which would combine an active substance, fat and water and become a stable base for ointments. Pharmacist Dr. Oscar Troplowitz, the owner of the company since 1890, called the new cream Nivea (snow-white).